You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away. Not only that, but Emil wanted to share his great content with the Backlinko community. Anyone landing on that page knows exactly what my piece of content is about.
Use Alternative Methods to Drive Traffic.
Google uses alternative text (alt text) to understand the subject matter of an image. They can also help your images rank in Google Images and get traffic too. Broken links occur naturally because websites often remove or redirect pages.
However, there is no point in optimizing the title tags of pages that won’t be seen by searchers. So we want to focus on pages that are already ranking high, specifically those in positions #2–5. But in my experience, you’re better off focusing on creating an awesome piece of content FIRST. And if you want a few of these handy outlines, I recommend checking out my guide to writing blog posts.
By understanding user behavior, you can adjust your strategy to focus on what works best. Continuous improvements in technical SEO contribute to steady SEO growth over time. Consistent SEO efforts ensure long-term improvements in rankings and visibility. Are you struggling to boost your website’s visibility in search engine results?
Compare that to social media, where your posts lose traction over time. When you find keywords you want to target, save them with the „+“ button. With a Semrush subscription or trial, you can get a personal keyword difficulty score (PKD%) for each keyword.
Site B gets a free piece of content and Site A gets a free backlink. Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links. We’ve seen cases where marketers have been so focused on building only certain types of links that they have neglected the rest of their options. If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable.
What is Keyword Research
Once the audit is complete, you’ll see an overall “Site Health” score. This can take a few minutes to several hours, depending on the size of your website. The topics you discovered using the Topic Research tool are not only a great source of inspiration, but also a powerful asset for your SEO efforts. This can help you understand what type of content performs well in your niche.
- Also, it’s rare to get a guarantee from any SEO company, so I was a bit surprised when a manager I spoke with said they sort of offer one.
- It includes an overall assessment of your online presence, the number of listings to fix, average star ratings, and the total number of reviews for your business listing.
- For a fitness blog, these might be „workout tips,” „healthy recipes,” and „fitness routines.” You’ll also need to specify your competitors‘ websites, if known.
Then your account manager performs keyword research, optimizes your pages and creates an overall content strategy. They also create backlinks, ensure your technical SEO is up to snuff and monitor the progress. With over 90% of online experiences starting with a search engine (HubSpot), optimizing your website is crucial to attract targeted traffic and improve your search engine rankings.
When she’s not busy writing, Nabilla enjoys exploring nature and going on adventures. She is passionate about helping people achieve their online goals. Page experience includes existing SEO factors such as mobile-friendliness, website security, and page speed. It also uses Core Web Vitals, a set of metrics that measure loading, interactivity, and visual stability. If you use WordPress, the SEO SEO Anomaly plugin Yoast offers suggestions for title tags and descriptions, along with a snippet editor that allows you to preview how your page will look on Google.
They are displayed in the search results or when the page is shared on social media. Many people are afraid of linking to other websites as they don’t want to “send their visitors away”. The truth is, linking to other quality resources can be good for you from an SEO point.